This is where I talk about myself.

I’m supposed to rattle off all my credentials and accomplishments. I’ll list them at the end, because they do matter — in part.

But first, a story:

I once entered a drawing competition at a mini-golf course. They handed me a piece of paper with the outline of a T-rex on it. I was supposed to color it in. The winner was awarded a ridiculous number of free mini-golf games, which obviously was a strong incentive as an 8-year-old.

In the “pro-shop" was a wall of already-colored submissions: T-rex’s in various shades of green and brown. I took note.

I went home. I stared at my T-rex.

And with gusto, I covered that reptile in polka dots and stripes, in neon pink and lime green, in stars and hearts. No room for camouflage colors here — I was out to create the most dynamite dinosaur people had ever seen.

It's probably no surprise that I won, right?

I approach sales enablement just like I approached the T-rex competition.

Best practices exist for a reason: they're well-defined, tried-and-true boundaries. Staying within the "T-rex outline" will certainly help your business optimize sales performance.

But here's where it gets really fun: when you tap into your creativity and ingenuity within those best practices, sales enablement truly comes to life.

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